![]() ![]() His knowledge on trends, cutting-edge design and the fast-evolving world of technology helped revolutionize The Smiley Brand. Prior to working in the family business, Nicolas had an impressive career in the high fashion working with Saville Row tailor, Ozwald Boateng. Nicolas Loufrani, Franklin Loufrani’s son, joined The Smiley Company in 1997 as the vice president of marketing, and has been the CEO since 2001. He called the design “Smiley” and launched The Smiley Company, a licensing company that became dedicated to spreading good news and happiness and positivity. He used the now-iconic Smiley to highlight feel-good news in a host of Europe’s leading newspapers. ![]() On Saturday 1 January 1972, French newspaper France Soir printed Loufrani’s ‘good news’ campaign. It was in 1971 that Franklin Loufrani became the first person to trademark the Smiley face. He has spent over five decades working in journalism and senior positions within the licensing industry. Franklin Loufrani is the President and Founder of The Smiley Company. ![]()
0 Comments
Leave a Reply. |